![]() When her water rights were threatened, not wanting to raise cattle or grow crops, she built a nine-hole golf course behind the gas station and restaurant. With the loss of her husband, Fern could have easily given up and sold everything but she was a strong and hardworking woman with a keen business sense. ![]() At the time of his death, Fern was only 54 years old. In the late 1950s, Jack was diagnosed with cancer, most likely brought on from his days working in the coal mines. These days the family embraces the controversy of that shortened sign as a fun part of their heritage. On the sign adorned by this female pie-holding beauty, the name was changed from the correctly-spelled “homemade” to “ho-made” because wood was scarce during the war and there wasn’t enough room on the sign for the extra two letters.īeing out in the country, the folksier-sounding, shortened version was a winner. ![]() It was during this time that Jack came up with the famous “pie girl” icon, modeled after his sweetheart. The more customers they had, the more improvements they made, including adding restrooms and a curio shop. The couple added on to the restaurant and gas station as profits allowed. Jack sold off parts of the family’s land during World War 2 and took jobs as an electrical engineer at Hoover Dam and an engineer for the Union Pacific Railroad to help make ends meet. Both children drowned.įern soldiered on in running the business and attending to their two younger children in Jack’s absence. On July 27, 1942, tragedy struck when the couple’s oldest daughter, Joyce, got stuck in the strong undertow of the Virgin River and her younger brother, Jackie, dove in to save her. Starting another business was yet another risk and Jack had to take a job with the railroad to help the family get by. In 1940, the couple decided to build the Thunderbird Cafe and Restaurant, complete with a horseshoe counter. Soon she was selling pies to a regular crowd of truck drivers. Soon, the Morrisons built a gas station across the road from their home to service the travelers along Highway 89 and the completed state Route 9 into Zion National Park. Fern baked fruit-filled pies and treated the truck drivers to a slice when they stopped in. Ingenious Jack utilized the runoff to the family’s advantage, building it up to help stabilize the area. They started their family and began to improve the property to gain ownership.ĭeveloping the land was a challenge at first as the road washed out whenever the river flooded. It was a risky proposition, but Jack and Fern built a small cabin just east of Highway 89 near the Virgin River. Jack foresaw that road creating supply lines and using his veteran benefits decided to homestead 160 acres right where the new road would connect with Highway 89. ![]() The story goes that while exploring the area Jack tied a tree to the bumper of his Model T to prevent the automobile from careening off the steep road still under construction between Highway 89 and Zion. Or it could have been that better roads were being constructed to connect three national parks: Zion, Bryce Canyon and the North Rim of the Grand Canyon, and Jack knew about building roads. It could have been the scenery or just the sense of adventure. It is unclear what brought the couple down Highway 89 in Jack’s Model T. After a three-month courtship, the pair were married in October 1926. Morrison, to which she smiled and let out a loud laugh, saying “I was plum disgusted with him.”Īfter the date, however, it seemed that wherever she was, Jack was there, too. It was also in Springville where one of her friends set her up on a blind date with Jack Morrison, which was a “scandalous adventure,” according to Fern.Īfter the date, her friend asked what she thought of Mr. Her family later moved to Soldier Summit, and then Springville where she secured employment as a model for J.C. She was a miniature mother to her siblings and did a lot of chores around her family’s farm, from milking the cows to building the fires on which they would cook. In the army, he learned about building roads and rail lines.įern Hanson was born in 1907 to Danish immigrants in Bear River City, Utah, growing up the oldest of nine children living in a two-room log cabin heated by a cast-iron wood-burning stove. In 1917, Jack was drafted into the army to fight in Europe after the United States’ entry into World War I. Coal mining, not surprisingly, was a dangerous profession – the work included digging tunnels and laying track for mine cars, among other tasks. While still a young man, Jack caught a train to Wyoming to work in the coal mines there. It was a difficult time for Morrison’s family. His mother died when he was only 8 years old. The Thunderbird’s founders were Jack and Fern Morrison.
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